This paper seeks mainly to establish the feasibility of Frank’s expansion plan. Frank previously designed a multimedia facility by setting up a downtown location in Lewisham borough. A PEST analysis has been portrayed in this study for a better explanation of Frank’s expansion. The peaceful and stable political conditions in Lewisham Borough will nevertheless allow Frank to grow the operations accordingly. The Lewisham borough economy is not as high as the majority of the population who reside in Lewisham are from lower or working class. Social factors are extremely critical as people living in Lewisham from various cultures and areas can be troublesome for Frank in its growth. Lewisham borough nevertheless is not well established technologically, however even people know about the latest technologies so Frank won’t have any problems. Legal questions in Lewisham borough are important, because this area is plagued by excessive drug problems and individuals do not comply with regulations. The climate in Lewisham borough has never been so well known and residents aren’t quite so conscientious towards the environment problems.
FRANK was formed in the year 2003 by the Health and Home Department and effectively provides free programs to discourage the use of drugs and contaminants. Most professionals in Frank offer resources to young individuals to save them from the risk of drugs. Frank’s primary interest is for young generation but Frank always offers parents different recommendations to save their kids from the lethal addiction to drugs. Frank offers services by email, on the internet and through a number of automated means, and is currently planning a downtown branch in Lewisham borough.
There are also two important aspects that stand for PEST: environmental and legal, which are essential for PEST analysis too. PEST is a political and economic, social and technological element. PEST, however, means a macro-environmental problem structure that is used to evaluate business environment (Bloomfield, 2018). It is a form of external analysis which carries out a strategic evaluation and gives an outline of the various environmental macro elements that will enable an organization to carry out its work properly. PEST analysis has been seen as a analytical method to establish an unambiguous framework for the situation, prospects, working environment, various scenarios and strategy for the success of business activities.
The Lewisham borough in south London, England, was formed in the year 1965. Lewisham London Borough Council is the Lewisham Borough’s local authority. Lewisham Borough has a total population of 301,900 (Gold, 2019). The citizens in living in this borough relates to different ethnicities and countries. The viability of Frank expansion under the Lewisham borough can be determine through the Pest Analysis as being demonstrated under:
|In Lewisham borough, there is enough political stability and regulations are not so strictly followed by the people. Most residents in Lewisham borough are related to working class, however employment laws do not really enforce organisations appropriately Chaos is an ongoing situation in the workplace. The rate of drug use in this municipality is highest so that citizens cannot keep all rules safely, rather than develop various dangerous situations. Security at the workplace is also unpredictable and wage rates do not adhere exclusively. However it is really hard to explain the political scenario of Lewisham borough as here around 301,900 people do live. There are different underground systems in this area run by criminals. Because Frank seeks to enhance their operations in Lewisham borough, they needs to concentrate better on the political matters in Lewisham borough. It is obvious for Frank to ensure safety in the work place for all the employees and all the employees of Frank must enjoy proper pay grader (Ismail, 2019). Frank will also maintain all the rules and regulations of Lewisham borough for ensuring successful expansion of Frank. Trade regulations also help the business enterprises to grow Employment laws are also regulated properly by the Lewisham Borough that’s why organisations are bound to give proper rights to all the employees in the organisation. Trade regulations must be maintain properly by the organisation and in case any organisation violates the trade regulations then serious action will be taken against the organisation and for that reason prior to expanding the activities of business it is important for Frank to identify diverse trade regulations in order to manage them properly (Kordasiewicz, 2017).
Lewisham borough’s inflation rate is regulated, but the economy is not as strong. GDP is smaller than that in other jurisdictions. The rate set by the Bank of England is however acceptable for the district of Lewisham. Economic development in this city is extremely disappointing because the majority of the population is working class as well as the district has no heavy industrial zones. Criminal activities can be considered as a major problem for creating black market (Marchant, 2020). The Unemployment rate is also comparatively higher in this region as there are only a few number of industries have been established in this borough. Because of poor economy business cycle is really tough to complete. Economic situations are very critical for business growth, but because Frank offers free benefits to its workers, lower economic development is not an issue. But unemployment could be a great problem. Unemployment unleashes heavy depression which motivates a person to take drugs. So Frank must consider all of these issues before their expansion in Lewisham borough. In order to meet the economic possibilities of Lewisham borough, Frank has to look through their business cycle.
| Socio Cultural
|There are various kinds of citizens from various countries living in Lewisham borough with a different perspective. Different cultures live in Lewisham Borough. Different standards and attitudes arise in the district of Lewisham due to the diverse culture. Religion is yet another critical and sensitive topic. Various kinds of individuals are of different religions in Lewisham borough and recognizing faith is important for business organizations. Just as Frank intends to broaden in Lewisham borough so they need to recognize the significance of religion throughout Lewisham borough and all their operations need to be professionally carried out. Education is yet another important matter, and drugs are very common in Lewisham borough due to the current absence of education. Education also has to be assured. Frank wants people to realize the value of education (Kordasiewicz, 2017). Because there are individuals from various backgrounds in Lewisham, it is therefore necessary for Frank to maintain an interpreter and other instruments to ensure correct contact with the workers in this regard. However, a company needs to adjust the culture of particular areas in order to conduct certain operations correctly prior to extension of business activities.
|The technological details are yet another crucial issue. It is necessary for government budgets to be dedicated to work that helps to recognize the advanced technologies. As Lewisham borough is an economically poor place, the majority of people are often not consistent. Even though, Lewisham Borough is technologically developed and the government spends a huge amount of money in the technological research so this is a suitable place for expansion Frank can use many communications technology to help Frank control its service providers efficiently. Lewisham borough is predominantly an occupation community so they don’t have the capabilities to adopt latest technologies however Frank can introduce latest technologies and help people to understand whats the importance of latest technologies. The people of Lewisham borough also don’t have proper IT knowledge, so as an organisation Frank will take account of Lewisham borough’s technological challenges and afterwards take an adequate step before extending its operations and laying the groundwork in Lewisham borough.